Insights

What is servitization?

Its origins go back to 1988, Sandra Vandermerwe and Juan Rada presented what they termed the “servitization of business”, explaining how more and more corporations were adding value to their core corporate offerings through services.

What is servitization
Events

The New Travel Experience: Customer Driven Innovation

In the build-up to Your Customer Driven Innovation Day on June 15-16, One Connected Community (OCC) caught-up with key speakers at Expedia, AirFrance-KLM, citizenM and Thomas Cook to share thoughts on the importance of reclaiming direct, profitable relationships with customers in 2016.

One Connected Community
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