Its origins go back to 1988, Sandra Vandermerwe and Juan Rada presented what they termed the “servitization of business”, explaining how more and more corporations were adding value to their core corporate offerings through services.
Let Customers Power Your Innovation Strategy: Insight from Expedia
OCC speaks to Scott Crawford, VP, eCommerce, Expedia to share customer-driven innovation tips.
The New Travel Experience: Customer Driven Innovation
In the build-up to Your Customer Driven Innovation Day on June 15-16, One Connected Community (OCC) caught-up with key speakers at Expedia, AirFrance-KLM, citizenM and Thomas Cook to share thoughts on the importance of reclaiming direct, profitable relationships with customers in 2016.
Customer-Centric Innovation in Travel event comes to London in May
One Connected Community will host the Customer-centric Innovation in Travel event on May 4 at Millbank Tower in London.