Your hotel’s website must be a fine balance of splendid visuals, razor-sharp e-commerce and the latest technology. It needs to act as an effective booking tool, while bringing your brand to life.
Digital Inspo: What creative hotels are doing online
Last year, Hyatt Hotels partnered with then up-and-coming pop star Dua Lipa. The setting for the British musician’s single “New Rules” was Hyatt’s new boutique hotel, The Confidante, in Miami.
Cultivate good bedtime stories to win over guests
Similar to the episodes of an ongoing series, a hotel should never stop crafting the stories around its DNA.
