Hotels have long promised guests they won’t have to lift a finger. Now some are reaching to technology for those light-touch – and even no touch – experiences to keep guests coming back.
Bernardus Lodge & Spa has again raised the hospitality bar with the Forbes 2019 World’s Best Rooms Award, one of 41 hotel properties in 17 countries and just six on the West Coast.
Hoteliers are seeing their relevance diminishing almost by the day as customers increasingly turn to alternative (non-hotel) types of accommodation and make reservations through online travel agencies (OTAs) rather than book directly with the hotels themselves. Hoteliers cannot afford to give up though and must stay relevant.
Never miss a trend.