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The hotel experience gets high-tech

Hotels have long promised guests they won’t have to lift a finger. Now some are reaching to technology for those light-touch – and even no touch – experiences to keep guests coming back.

The hotel experience gets high-tech
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Staying relevant through customization and personalized services

Hoteliers are seeing their relevance diminishing almost by the day as customers increasingly turn to alternative (non-hotel) types of accommodation and make reservations through online travel agencies (OTAs) rather than book directly with the hotels themselves. Hoteliers cannot afford to give up though and must stay relevant.

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