With more than 20 years’ experience, Cole has executed targeted business initiatives successfully for Wyndham Hotel Group, Hilton Worldwide, Sabre and American Airlines.
The key to great hotel content writing? Be specific
Guests browsing your hotel’s website are not looking for vague promises of ‘paradise’, ‘luxury’ and ‘something for everyone’; they are looking for the specifics, the deal-makers and conversely, the deal-breakers.
Marketing lessons from 2015 to keep in 2016
To create an effective marketing strategy, it is important to evaluate what worked in the year prior and bring those lessons forward to ensure continued success.
How to repurpose content to increase your marketing ROI
Ensure that your marketing messages are reaching as many leads as possible and that you are earning the greatest ROI on all activities.
Your brand’s voice is key to effective content
Properly applying your hotel’s voice to your content and social media posts can directly alter the effect that your content has on your audience.
9 tips for creating great content for your hotel’s website
Digital marketing content is how you present your hotel to the vast majority of the public, so it’s important to understand that your website is a major driver in creating perceptions and influencing people’s decision to book with you—or not.
Five content editing tips to improve your hotel’s website
Editing is an essential way to make sure your hotel’s written content does its job as well as it possibly can. Here are five tips to ensure your copy nudges potential guests to the point of purchase.
Seven tips to improve your B2B marketing – Part One
Are you marketing to other businesses? Make sure you’re on the right track with these essential B2B marketing tactics.
