China is back! the Chinese government announced that it would reopen the country’s borders and allow its citizens to take overseas vacations for the first time since early 2020. For many destinations, the return of the world’s largest outbound travel market – accounting for a staggering 155 million international trips in 2019¹ – will provide a huge boost to their economies following the challenges of the last three years.
ITB China Travel Trends Report
This report examines the impact on the planned travel behaviour of the Chinese in the coming recovery phase.
Meituan and Compass Hospitality reach strategic cooperation agreement
Meituan and Compass Hospitality Hotel Group inked a strategic cooperation agreement that aims to provide convenient, safe and comfortable accommodation experiences for Chinese tourists overseas.
Chinese tourists propel Alipay’s overseas growth during the 2019 Lunar New Year
Offline in-store transaction value surged 2.2 times year-on-year with Europe dominating the top 10 countries in terms of average spend.
Bulgaria’s Silk Road odyssey could win millions of Chinese tourists
Why is Bulgaria gaining popularity amongst Chinese tourists? @ippworld_sgp
Growth prospects for Chinese travel to Europe
Positive indicators mirror outbound travel growth forecasts around the celebration of the Chinese New Year, one of the key periods when Chinese take holidays. @ETC_Corporate
Adapt marketing to capture larger share of Chinese outbound travel market: whitepaper
A common misunderstanding is that the Chinese market is homogenous. The truth is far from this – China comprises 34 different provinces, each with distinct preferences and online habits.
