Centara Hotels & Resorts, Thailand’s leading hotel operator, is thrilled to announce that it has been recognised as the strongest brand in Brand Finance’s prestigious “Thailand 50” report for 2024. This marks the second consecutive year that “Centara Hotels & Resorts” has topped this distinguished list, after its flagship five-star concept, Centara Grand, was named as Thailand’s best brand last year, reaffirming the group’s position at the pinnacle of customer satisfaction and service excellence.