Cendyn, a catalyst for digital transformation in the hospitality industry, is excited to announce that Carlton City Hotel Singapore has selected Cendyn’s eInsight CRM to help them consolidate their data, streamline their guest communication efforts and provide them with a true 360-degree view of each guest. Cendyn’s eInsight CRM will put Carlton City Hotel Singapore in control of their data and provide them with the ability to personalize the experience for every guest, build long-lasting relationships with their guests and drive profitability through their direct booking channel.