The latest phase of its GREAT Britain marketing campaign in France, called ‘Audacious Kingdom’, invites visitors to come and ‘See Things Differently’ on the most audacious holiday ever, showcasing Britain as a welcoming, diverse and dynamic destination waiting to surprise visitors.
VisitBritain kicks off next phase of campaign in France, Germany and GCC countries to boost tourism to Britain
In this phase of the campaigns, the creative content highlights Britain’s ‘wild coastlines,’ promoting seaside spots never more than a few hours away; ‘countryside adventures’, showing Britain’s diverse landscapes; and ‘vibrant cities’, telling the stories of its bustling cities and contemporary culture.
Britain as a visitor destination in global spotlight
Britain as a visitor destination will be in the global media spotlight with the G7 Summit in Cornwall fast approaching and VisitBritain is taking the opportunity to inspire future travel.
WTTC call for greater clarity so Brits can travel abroad again
WTTC believes the recovery of the wider Travel & Tourism sector desperately needs a clear timeline for when overseas travel can resume.
ABTA campaign over next stage of Brexit uncertainty
ABTA has launched a customer-facing advertising campaign addressing questions the traveling public and businesses may have about how Brexit could affect their ability to visit the EU.
Record 8.6 million Brits plan holiday at home this August
VisitEngland’s August Bank Holiday Trip-Tracker survey shows that 8.6 million Brits are definitely planning an overnight holiday trip in the UK this Bank Holiday weekend, bringing an estimated £2.1 billion boost to the economy. The figures are the highest since this survey began in its current form in 2012.
ExCeL London hosts Hotelympia 2016
Britain’s most comprehensive hospitality event, Hotelympia, returns February 29 – March 3 at ExCeL London.
