With 102 hotels signed and 30 more in various stages of approval, the first Tru by Hilton hotel is expected to open by the end of 2016 in the U.S.
Hilton creates a new “All Suites” brand category
Hilton creates a new “All Suites” brand category to include Embassy Suites by Hilton, Homewood Suites by Hilton and Home2 Suites by Hilton, effecting brand leadership changes.
New trends and new brands: the implications for hotel schools
One of the key messages from the 54th Annual Congress of EUHOFA International was that guests are looking for individuality and creativity in new hospitality experiences – a message that could be equally appropriate of the students in hotel schools.
Hotel brand conversions can boost performance: Cornell report
Hotels that stayed within their brand family when they switched brands did not generally see improved occupancy, but those that moved to a similar brand in a different brand family did see improvements,
ReviewPro releases its 2015 Top Luxury Hotel & Brand Report
Olare Mara Kempinski, Masai Mara was the best performing Individual luxury hotel, Library Hotel Collection the best performing small luxury brand and Belmond Hotels the best performing large luxury brand.
Chinese luxury hotels equalling foreign rivals: PolyU Study
The country of origin effect seems to be weakening as the quality of Chinese products improves, with domestic travellers in China now considering local brand luxury hotels as essentially equivalent to their foreign brand counterparts.
Lisa Borromeo Checchio joins Wyndham as Vice President, Brand Marketing
Checchio will help guide WHG’s brand repositioning project tol clearly define the positioning and core value propositions of each of the company’s 15 brands to set the strategic direction of the portfolio.
Samie Barr appointed Vice President – Global Brands at Hyatt
Barr joins Hyatt from Starbucks Coffee Company where she spent more than 14 years in a variety of leadership roles in brand management and innovation.
Battle for leadership of the American hotel market divides travellers by age and occasion
Marriott emerges as the No.1 brand in the US, narrowly ahead of its upscale rival, Hilton.
Starwood announces leadership changes in global brand organization
To lead this effort, Starwood has appointed John Peyton to the new role of Senior Vice President, Brands and Shared Services.
