The Unbound Collection by Hyatt will include a portfolio of new and existing upper-upscale and luxury properties that will maintain a distinct character while providing guests and owners Hyatt’s customer loyalty program, operational and marketing resources and trusted brand.
Hotel brand building in 2016: three key focus areas
Depending on the work you’ve already put in, your property could just be a few steps away from establishing a commanding online presence.
Your brand’s voice is key to effective content
Properly applying your hotel’s voice to your content and social media posts can directly alter the effect that your content has on your audience.
New lifestyle hotel brand launched – KARAS
The new brand replaces Unique Hotels & Resorts and will specialize in managing and developing lifestyle hotels in key U.S. urban markets.
The Ritz-Carlton updates its brand identity
This is the first time in the 32 year history of The Ritz-Carlton that any changes have been made to the revered lion and crown.
Name tag pros and cons: the feedback
Most responses claimed that name tags are necessary as a comfortable and more personal way to interact, not only with guests, but also among work colleagues.
Sheraton reveals new visual identity with redesigned website
The first phase of a larger brand repositioning, the revamped website features an enhanced user journey, high-end design, artful photography, and a modern color palette.
Starwood rolls out new plan to revitalise Sheraton brand
The “Sheraton 2020” plan is underway featuring a $100 million marketing campaign, launch of new Sheraton Grand tier, design innovation, enhanced service and accelerated growth.
Embassy Suites and Hampton Hotels add “by Hilton” endorsement to their names
Hilton says the similar rebranding campaign of DoubleTree saw improvement across key metrics, such as average daily rate (ADR), occupancy and revenue per available room (RevPar).
Joyview by Club Med new brand for China
Joyview by Club Med will provide premium short holiday retreats within 2-3 hours’ drive from major cities in China.
