Insights

The new wave of brand loyalty

The next 12 months of recovery will be vital for hoteliers to help travelers embrace the lost art of direct communication and re-establish booking directly as the travel norm going forward.

brand loyalty
Global News

New Amadeus-IHG research explores the future of hospitality

New research study, Drivers of Change in Hospitality, explores the changes we can expect as guest insight, technology optimization and the ability to hyper-personalize take effect. Informed by over 7,500 consumers worldwide and industry experts, the study identifies three trends that the sector must respond to meet the needs of the consumer of the future.

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