The benefits of turning organic are numerous, ranging from environmental benefits to profitability, healthier alternatives for visitors, and support for local communities.
Ground zero and your brand’s image
Your hotel’s call center is your brand’s first impression.
Is brand image important in the hospitality sector?
Understanding your customers and knowing what your staff want is a key formula to successfully building your brand image — you just need to know how to strike a balance with both.
Steps towards branding success for independent and boutique hotels
Each day, consumers are exposed to approximately 5,000 advertisements. From morning to night, our brains are flooded with corporate branding, selling products and services. Due to the intense competition for each consumerÕs attention, every minute of every day, consistent and strategic branding and a strong first impression is especially important. Ideally, a brand identity should be developed and communicated long before your public launch, but if your property didnÕt have this luxury, donÕt worry. ItÕs never too late to improve your propertyÕs branding.
