The study, which used heat-mapping technology to understand which attributes prompted hotel bookings in eight different travel contexts, shows the complexity of the booking process.
Hilton sees 45 percent increase in conversions: Google Hotel Ads case study
Google Hotel Ads case study claims Hilton improved its conversion rate by 45% and drove a 12% increase in overall ROI.
How Facebook is influencing hotel loyalty programs
Facebook is not an ideal platform to promote bookings, but it is still a powerful tool for communicating with guests and potential guests.
