The solution is part of Marriott’s strategy to shift to dynamic rates and automated reservations, replacing antiquated processes for contracting, accessing inventory and booking hotel rooms.
How your booking engine can impact direct bookings
You may be inadvertently scaring travellers from making direct hotel bookings on your website, but there are ways to fix that when you know what to look for in an integrated booking engine.
Hotelient seeking to disrupt the internet booking engine market
It used to be normal for software providers to charge a setup fee, a percentage of the booking and if they could get away with it, a maintenance fee.
The key to a successful direct booking strategy
Following a customer or guest-focussed approach to the online booking process will ensure a successful direct booking strategy for hoteliers in the long term.
