The key is to provide enough value to online visitors so that they do not consider the option of booking elsewhere.
Why independent hoteliers should take note of hotel chains’ direct bookings drive
Independents need to start to learn from the chains, who are starting to take the OTA’s head on, as well as introduce common sense practices to increase their direct bookings.
IHG study claims Brits could save £20 million a year on hotel stays across Europe by booking direct
Nearly 80% of Brits falsely believe that price comparison sites offer the best rates and a further three quarters believe all available rates are shown.
Four factors changing the landscape of online bookings
There are certainly some key developments happening this year that should keep a couple of hotel and hospitality marketers awake at night.
How hoteliers can influence the booking decision
Here are three powerful ways you can capture an interaction, drive engagement and create opportunity to follow-up with a consumer during the booking process.