That is a fine sentiment, and in a US bar and nightclub industry projected to gross $36 billion in 2023, this still holds true. Versatile, well-trained, and engaged bartenders are still hugely important to a successful hospitality venue even in the age of digital inventory control, wireless pour counters, AI-generated craft cocktail recipes, and confusing wine lists too large to print. In his infinite wisdom, Mr. Tomlinson understands that skilled bartenders often have the hardest job in the house and should be valued, trained, and rewarded.