Choice Hotels International, one of the world’s largest lodging franchisors, kicked off its 68th annual convention in Las Vegas yesterday, highlighting the company’s strong competitive position and its plans to help owners and operators capitalize on the growing demand for leisure and business travel. With over 6,600 registrants, including more than 1,100 exhibitors, the three-day conference is one of Choice’s largest ever. It will feature more than 100 educational and brand sessions, a trade show and more, all designed to help owners and operators effectively harness the Choice franchisee success system and take advantage of the latest travel trends.