Without data mining, valuable insights about customers’ characteristics and purchase patterns may remain largely untapped. Success or failure often depends not only on how well you are able to collect data but also on how well you are able to convert it into knowledge that will help you better manage your business.
$27.8b in U.S. hotel acquisitions and developments in 2014
During the year, $18.5 billion in hotels changed hands while another $9.3 billion in new hotel projects opened their doors.