When it comes to travel marketing for most brands, products and services in the hospitality realm, Facebook still indeed does matter. It ain’t the powerhouse it was once was, yet the platform remains used by over 80% of adults across most countries in the Western world.
TripAdvisor changes Popularity Ranking algorithm
TripAdvisor has enhanced its Popularity Ranking algorithm to mitigate the effect of “fast-risers”.
Google changes to mobile algorithm coming – are you ready?
Google’s all-powerful algorithm will change on April 21st to favour sites configured properly for display on mobile devices, which is critical for hoteliers looking to drive online revenue.
