Hyatt Hotels Corporation marks Hyatt’s entry into upper-midscale lodging in the Americas with the groundbreaking of the first Hyatt Studios property, set to open in Mobile, Ala. in early 2025. Hyatt has entered into a franchise agreement with 3H Group Inc. for Hyatt Studios Mobile/Tillman’s Corner/West I10. The Hyatt Studios brand is expected to be a key accelerator for Hyatt, building on Hyatt’s six years of industry leading net rooms growth.