Adventure travel is undeniably one of the most popular trends all over the world and growing by leaps and bounds. Social media and PR are a vital way to highlight your propertyÕs involvement to reap more reservations from this category. Although studies indicate that adventure enthusiasts read online magazines like National Geographic Traveler and Outside Magazine, they also follow their extremely popular Instagram and Pinterest feeds. Therefore, your destination should aim to gain coverage in these kinds of mainstream media outlets as part of a comprehensive PR program.