What works on Facebook (or not)

When it comes to travel marketing for most brands, products and services in the hospitality realm, Facebook still indeed does matter. It ain’t the powerhouse it was once was, yet the platform remains used by over 80% of adults across most countries in the Western world.


A/B testing: Hotels vs OTAs

Here’s why independent hotels are unlikely to be able to run statistically significant tests, why hotels and OTAs are on a very different playing field when it comes to testing, and why a 10% uplift in an A/B test doesnÕt translate to a 10% uplift in your bottom line.

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