Hotel technology remains an investment priority this year, with a nod to solutions that help drive guest and employee loyalty. According to the 2024 Lodging Technology Study, 100% of survey respondents (hotel professionals representing more than 10,000 properties worldwide, including luxury, upscale, midscale, and economy brands) say their IT budgets will increase or hold steady this year. Maestro PMS, the leader in All-In-One cloud hosted, private cloud and on-premises property-management systems for independent hotels and luxury resorts, is predicting the largest investments will be in technologies that integrate with the hotel PMS to create more convenient and personalized stays for guests and make operations more efficient for associates.