As an industry, we need to recognize not only the promise of mobile check-in, but also the challenges it helps uncover.
How to demonstrate the value of revenue management to property owners
The need for understanding: here are ways managers can demonstrate the value of revenue management to property owners who may still consider it another additional cost.
Can Hilton break the OTA stranglehold through advertising?
If the hotel empire is going to strike back against the OTA onslaught, it is going to take more than just one or two forays into the advertising galaxy.
Top 5 secrets to building a successful hotel multichannel marketing campaign
How do you engage today’s multi-device, multi-channel travel consumer and inspire a direct booking? This question fuels hotel marketers’ digital strategies and marketing dollars.
A positive way hotels can use leverage over the sharing economy
From the first call, guests can be reminded of the main benefit that hotels will always be able to leverage over sharing-economy accommodations: great customer service.
Reviews: Read all, respond selectively
Here are some guidelines on which reviews to comment on, and how to interact with your hotel’s social media channels.
Sustainable hotel practices make for a flourishing hotel business
In the eyes of your guests, wastefulness means a lack of commitment to sustainability, which translates into not having the same ideals as them. People choose to spend their money on things that are in alignment with their ideals.
Why independent hoteliers should take note of hotel chains’ direct bookings drive
Independents need to start to learn from the chains, who are starting to take the OTA’s head on, as well as introduce common sense practices to increase their direct bookings.
5 key issues in hotel cybersecurity
Hotels should look at themselves as leaders in the fight for digital cybersecurity, just as they every day take responsibility for the physical security and safety of their guests.
Why you should add WhatsApp to your hotel engagement strategy
With more than one billion users, WhatsApp is becoming an ever more powerful way to communicate directly with your guests.
