While it’s true hoteliers value face time with their guests, there are some critical hotel efforts that now can only reach their fullest potential with a tech layer.
Control food waste to see increased brand value
By focusing on eliminating waste through proper food handling, packaging, and processing, hotels can take advantage of many of the benefits that are associated with green practices.
Becoming a gastronomic destination
Food can be the soul of your property if you give it the love it deserves – ‘love’ as expressed through proper funding, renovations and team empowerment.
5 ways hotels can improve direct online booking conversions in 2016
Even the smallest marketing improvements geared towards increasing conversions can have substantial impacts on a hotel’s bottom line.
Upsurge in global terrorism is a red flag for hospitality industry
Hotels must adapt to new security conditions and concern about the financial investment or finding the time to train staff could prove to be a mistake in the long run.
The key to great hotel content writing? Be specific
Guests browsing your hotel’s website are not looking for vague promises of ‘paradise’, ‘luxury’ and ‘something for everyone’; they are looking for the specifics, the deal-makers and conversely, the deal-breakers.
Airbnb Call of Duty
It is time for the hotel world to awaken to the new reality that Airbnb is the largest and quite possibly the best accommodations company in the world. Here’s why and what hoteliers can do to fix the situation.
The secret to great TripAdvisor hotel reviews
The best way for a hotel to protect their reputation is also the best way to deliver excellent customer experiences: by empowering your staff with both training and technology.
Hotel brand building in 2016: three key focus areas
Depending on the work you’ve already put in, your property could just be a few steps away from establishing a commanding online presence.
How will OTAs evolve in 2016?
Are Priceline and Expedia too big to fail or will they be challenged by Tripadvisor and Google gradually becoming online travel agencies? Or is Airbnb the biggest threat to OTA domination?
