Cendyn, a global hospitality cloud-based technology and services company, has been awarded three top prizes at the 4th Annual World Travel Tech Awards 2024: World’s Best Data Driven Marketing Agency, World’s Best Hotel CRM Solutions Provider, and World’s Best Hotel Sales Proposal Solution.
“We’re proud that the innovation we bring to the hospitality sector continues to be recognized. It demonstrates the investment we continue to make across our product portfolio. With a vision to connect hoteliers with their guests through uniquely meaningful experiences, this year alone, we’ve further developed data driven marketing capabilities for hoteliers with our AI-powered Digital Marketing Platform so hotels can target their advertising strategies more effectively. We’ve strengthened the personalization capabilities in our CRM to allow them to segment and target guests more effectively across multiple channels and we’ve acquired Knowland to provide sales and market intelligence to hotels so they can identify their ideal prospects. These awards round off a very successful year for Cendyn as we deliver products that help hoteliers find customers, drive bookings and grow business,” said Chris Egan, Chief Product Officer.
Cendyn’s extensive and interconnected digital marketing platform enables hoteliers to use their own first-party data in campaigns. This elevates brand awareness, drives demand and increases revenue, improving conversion rates across every channel. With a focus on nurturing growth through direct booking channels, Cendyn is helping hoteliers develop strategies to find new guests, book more direct, and grow revenue. This includes the ability to run effective metasearch campaigns, plus access to a pioneering integration of Google Performance Max for Travel Goals. Cendyn is the inaugural Google Premier Partner to provide this integration.
Cendyn CRM is a cutting-edge CRM platform empowering hoteliers to maximize the value of their guest database. Supporting every aspect of the guest journey, hotels build stronger relationships with their guests while driving forward profitable revenue. Strengthened by their cloud-based Customer Data Platform (CDP), Cendyn CRM is a powerful tool for marketing automation across channels, guest journey automation, and sales CRM. This results in more deeply personalized interactions across channels, improved guest satisfaction and increased direct bookings.
Cendyn’s Proposal software allows hoteliers to respond to a Request for Proposal (RFP) in minutes, helping them to close group business faster. As well as giving hoteliers a first-responder advantage, Cendyn Proposal delivers personalized, media-rich RFP replies on a branded microsite. The functionalities within this include different language options, integrations to food and beverage systems, the ability to use compelling video content, and real-time notifications that allow hotel sales representatives to know exactly when a prospect opens the proposal.
