Now available for viewing and download, the NextGuest Q4 2019 Whitepaper Edition: The Hotel Digital Marketer’s Whitepaper, covers current trends and industry insights hoteliers should be paying attention to in order to have a strong digital presence.
The whitepaper takes a deep dive into strategies that will help to reach different audiences.
Read the NextGuest Q4 2019 whitepaper to learn about:
- What’s Trending: The only way to stay ahead of the competition is by keeping up with the latest developments in digital. This month we look at the new resort fee legislation, Google’s push into vacation rentals, social media advertising, and more.
- From the Design Studio: Get inspiration from some of our most creative clients who use their websites to provide a compelling look at the property while driving direct bookings. Read more about the recent website launches of The Crawford Hotel, SANGHA Retreat, and InterContinental Maldives.
- Metrics that Matter: The key to success is knowing what is considered to be not just good, but great. We take a look at some trending initiatives like the increase of accommodation searches beginning on search engines, email marketing, and the use of mobile devices to research, plan, and book entire vacations.
- A Look Outside the Industry: Find inspiration in initiatives outside the hospitality industry. We take a closer look at Reese’s interactive social media campaign and how Chipotle has invested in its new loyalty program.
Plus, other valuable insider information, including a recap of the last quarter, creative concepts from the NextGuest Idea Shop, and more.