The global hotel industry’s leading cloud platform, SiteMinder, has signed its 30,000th hotel customer as a show of the worldwide demand for integrated hotel guest acquisition technology. SiteMinder has secured River Palace Hotel in Italy to achieve its most recent milestone and continue its strong trajectory in the dynamic European region where forty percent of its hotel customers today are based.
According to the director of River Palace Hotel, Paolo Rivolo, what the property needed was flexibility in the setup of its management systems and more autonomy for guests.
ÒTechnology is imperative for a hotel like ours, where the pricing strategy is quite complex and dynamic, and so we needed a flexible, autonomous and easy-to-use solution that our hotel staff could adopt quickly. It is essential we place revenue management at the core of our distribution strategy, and, with SiteMinder, we have been able to empower our hotel staff to achieve exactly this. We can now better understand supply and demand, and optimize our strategy for greater performance,Ó says Mr Rivolo.
With 72 deluxe rooms and a central location in Rome, River Palace Hotel’s success has been founded on offering a unique and personalised service that includes booking tours and expert advice on local activities. Travellers who come to the property seek a high-quality service and are willing to invest more in return for a memorable stay.
Since first disrupting the market in 2006 by pioneering channel management for a flat, monthly fee, SiteMinder has quickly evolved into a holistic offering for hotels to acquire guests through integrated direct booking capability, broad distribution and real-time pricing intelligence. An ever-growing dominant force within the hotel technology space, SiteMinder has led the industry in the development of third-party connectivity, with a network of more than 600 partners that include hotel marketing channels, hotel management systems, central reservation systems and revenue management systems to streamline and simplify data for all hotels.
The past year has seen SiteMinder rank among The Silicon Review‘s list of the Ô50 Best Companies to Watch’; secure deals with Italy and Portugal’s largest hotel groups, Atahotels and Pestana Hotel Group; and develop groundbreaking partnerships with Airbnb and BridgeStreet Global Hospitality.
ÒHoteliers today are faced with more competition and greater demands from consumers than ever before. Thanks to our solutions, accommodation providers the world over can manage their properties more efficiently and offer guests the more personalized hospitality they excel at,Ó says Mike Ford, founder and managing director at SiteMinder.
ÒWe congratulate River Palace Hotel for recognizing the opportunity to streamline operational processes, increase revenues and strengthen its position in the market. We are thrilled to be a part of their story and the stories of all our 30,000 hotel customers as they navigate through the increasing complexities of a digitally-led and consumer-led world.Ó
For more information please visit www.siteminder.com
