The Mantra Group has announced it will use SiteMinder to power the online distribution of its group of properties located throughout the Asia Pacific.
The move will see SiteMinder integrate Mantra Group’s central reservation system (CRS), called SIHOT, with more than 250 of the world’s distribution channels to power the Group’s MAX Distribution Hub.
Group Director of Revenue & Distribution at Mantra Group, Luke Moran, said: “Today’s announcement is the result of a long tender process that identified SiteMinder as the clear market leader in online distribution solutions for the hotel industry.”
“When Mantra Group began the selection process, we weren’t just looking for a channel manager; we were looking for a distribution solution partner. From a technical perspective, it was important to find a partner that offered scalable technology which could integrate seamlessly with our CRS, but, as a leading and publicly-listed hotel management company, it was equally important for us to find a partner who understood where our strategic focus was as a business,” he added.
Direct exposure to OTAs and meta search sites gained via SiteMinder
According to Moran, it was SiteMinder’s dominant presence within, and knowledge of, the Asia Pacific region, which made them the ideal choice.
“With SiteMinder, we have the opportunity to grow effectively in new markets – not only through traditional OTAs but through wholesalers, meta search sites and GDS partnerships, which SiteMinder gives direct exposure to,” he added.
Mantra Group manages approximately 116 hotel properties with around 11,000 rooms across Australia, New Zealand and South East-Asia. Its property portfolio ranges from luxury retreats and coastal resorts to serviced apartments in central business district and key leisure destinations, under its three key brands: Peppers, Mantra and BreakFree.
SiteMinder’s Director of Sales – Pacific, Michael Kinloch, said: “Mantra Group was one of the last few hotel groups within the Asia Pacific region that were yet to adopt SiteMinder’s cloud platform for hotels.”
“SiteMinder recognised that Mantra Group was not simply a 3, 4 or 5-star hotel chain; Mantra Group represents a full, highly-complex range of accommodation, with its various property classes that demand a complete and robust online distribution solution.
“Our established history within the Asia Pacific meant that the Group could have confidence in selecting us as a trusted partner to meet their business needs, and we are thrilled our technology can now help them to drive down their cost of guest acquisition while increasing their online revenue and profits,” he added.
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