Leading hotel group Choice Hotels Asia-Pac is pleased to welcome the newest addition to its flagship Comfort brand: Comfort Inn™ Shearing Shed, located in the vibrant regional NSW city of Dubbo.
Featuring 23 rooms, ranging from Twins/Queens to Deluxe King and Family Suites, Comfort Inn Shearing Shed offers complimentary Wi-Fi, smart TVs and air conditioning alongside free onsite parking, a swimming pool and BBQ facilities. The property is also a great option for eco-minded travellers with EV charging stations available on site.
A short walk from the city centre and a convenient drive from the airport and base hospital, Comfort Inn Shearing Shed is well positioned for leisure and business travellers visiting the regional centre. Situated in the heart of the Macquarie Valley and on the banks of the Macquarie River, Dubbo boasts an array of tourist drawcards, most notably, the worldfamous Taronga Western Plains Zoo.
Choice Hotels Asia-Pac CEO Trent Fraser says the signing of Comfort Inn Shearing Shed speaks to the value and support the Comfort brand delivers to franchisees.
“The Comfort brand continues to go from strength to strength in regional NSW. With market factors driving competition, this globally recognised brand supports our franchisees to build trust with guests and stand out in a crowded accommodation landscape,” said Mr Fraser.
“As well as welcoming Comfort Inn Shearing Shed to the portfolio, we’re also pleased to welcome franchisee Gary Gordon back to the Choice network. Returning franchisees and long-term collaborations have a been a trend in the last twelve months for us, a testament to the Choice team do to deliver value for our franchisees.”
Mr Gordon, formerly a franchisee at Comfort Hotel Greensborough in Victoria, said his return was driven by the strength in distribution and depth of corporate delivery associated with being identified with a Choice brand.
“Being part of Choice Hotels enhances myself and the team’s ability to further improve our business online, particularly in leisure and corporate markets. This support allows us to differentiate our hotel in a very competitive market while concentrating our day-to-day focus on quality service to our guests, said Mr Gordon.
“Choice Hotels’ values align closely with ours. We’re looking forward to working with them to achieve our strategic goals.”
Trusted by both business and leisure travellers for more than 30 years, Comfort is the largest brand in the Choice Hotels portfolio, with 60 properties in Australia, 170-plus in the Asia-Pacific region, and more than 2,000 globally. With a proven track record of reliability, value, and convenience Comfort-brand hotels offer everything guests need for a refreshing stay.
