Native Places, is gearing up for an exciting phase of expansion and rejuvenation with the announcement of strategic initiatives, including the signing of a new Native property in Fulham, London and the completion of significant renovations at Native Glasgow. These announcements follow the news of the anticipated opening of Native King’s Wardrobe, St Paul’s in April 2024.
In line with its commitment to providing freedom and flexibility for extended stays, Native Fulham Broadway, opening in 2025, will mark the eighth aparthotel in the brand’s portfolio which spans the UK, and the fifth aparthotel in the capital. The premium offering will feature 41 studio, one bedroom and two-bedroom apartments, as well as COUNTER; a lively neighbourhood space developed by Native Places to offer guests an eclectic bar and lounge effortlessly shifting from a daytime workspace to an evening cocktail setting. The vibrant bar curates a diverse array of cultural events, offering locals and guests an immersive experience spotlighting local talent.
Set to become a distinctive addition to the Native Places portfolio, the concept for the aparthotel derives from the location’s longstanding market traditions and the neighbouring suburbs of West Brompton. In collaboration with award-winning design studio YOUTH, the new property’s design embodies a vision that harmoniously blends its eclectic surroundings, creating an immersive connection with the community. The conceptual approach intertwines the dynamic ‘market’ scene on the ground floor with the serene ‘suburban’ ambience found in the five apartment levels.
Simultaneously, Native Places continues to invest in the preservation of the high standard of design across its existing portfolio to ensure a consistent and high-quality experience for all. Native Glasgow has recently undergone a comprehensive renovation to elevate the guest experience. The redesigned space combines historical architecture with modern amenities, reflecting Native Places’ dedication to creating dynamic and inviting environments, whilst preserving each building’s heritage and identity.
The recent success of Native Places has fuelled the brand’s determination to expand, with revenue surpassing predictions by 25% in 2023 compared to the previous year. Olivia Immesi, CEO at Native Places, comments, “This is a very exciting time for Native Places as we expand operations further across the UK. The future of aparthotels worldwide, and in particular in the UK, is significant with the demand for longer stays one of the swiftest-growing sectors within the hospitality industry.
Our aparthotels offer the versatility of multi-purpose, flexible and convenient accommodation; all of which offer better value than the traditional hotel experience. We are the obvious choice for those who want to live like a local within the community, and for digital nomads and business travellers seeking a hybrid set up.”
As Native Places continues to redefine the aparthotel experience, it remains committed to bringing people together and connecting guests to local communities. The brand’s Neighbourhood Heroes network gives guests exclusive access and offers to the best local amenities from independent cafes to original restaurants so that they can live like a local in each Native Places community.
Dedicated to being a leader in sustainability in the extended stay sector, Native Places is on a path to become a B-Corp listed company. Naturally, apartment-living uses less energy overall as an operation and the brand focuses on sustainability and environmental longevity, evident in its pursuit of BREEAM.
accreditation for all aparthotels and partnerships with eco-friendly suppliers. From recycled plastic bottle-filled pillows to carpets with underlay made from old plastic, Native Places incorporates sustainable practices at every guest touchpoint
The continued expansion of operations will see Native Places continue to add new destinations within the UK and beyond, focusing on sustainable growth and offering unique, design-led aparthotel experiences.
