Accor and Ennismore accelerate expansion across SEA

Accor, the region’s largest international hotel operator, and Ennismore, the fastest-growing lifestyle hospitality company, will expand their portfolio with a series of key hotel and resort openings all across Southeast Asia in the year ahead. With close to 30 confirmed new properties under ten distinct brands in nine countries, 2023 marks an important milestone in the two group’s regional development strategies.

Thailand is a key market and 2023 will see the arrival of a series of important new hotels and resorts in the kingdom. Ennismore’s TRIBE Bangkok Sukhumvit 39 (scheduled to open in Q2 2023) will mark the debut of the design-driven, guest-centric TRIBE brand in Thailand, while the 207-key Novotel Living Bangkok Sukhumvit Legacy (Q2) by Accor will introduce Novotel’s extended-stay concept to the Thai capital’s Sukhumvit district. Also in Bangkok, guests can look forward to the 178-key Mercure Bangkok Sukhumvit 60 (Q4) and the 666-key ibis Styles Bangkok Twin Towers (Q3), which is set to become the world’s largest ibis Styles hotel.

Outside Bangkok, the 234-key Novotel Rayong Star Convention Centre (Q1) will become an important new MICE and leisure destination on Thailand’s Eastern Seaboard, while the Mercure Rayong Lomtalay Villas & Resort will debut its garden wing, which will include an additional 133 rooms, suites and villas, four restaurants and bars, along with expansive meeting, conferencing and events facilities. Grand Mercure Resort Ao Nang Krabi (Q4) is also set to makes its debut in Southern Thailand with 200 keys at the end of the year.