Choice Hotels Asia Pac launches its first Thailand property - Quality Resort and Spa Patong Beach - Insights
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Choice Hotels Asia Pac launches its first Thailand property – Quality Resort and Spa Patong Beach

Choice Hotels Asia-Pac, in collaboration with La Vie Hotels and Resorts, is proud to introduce Quality Resort and Spa Patong Beach, opening 27 March 2022. The upscale resort located in the heart of Patong Beach, Phuket, is the first Choice Hotels property to launch in Thailand, as its portfolio expands across Southeast Asia.

Quality Resort and Spa Patong BeachWith a prime beach-side location, Quality Resort and Spa Patong Beach features 88 rooms, 12 of which are poolside, surrounded by lush tropical gardens. It is an ideal destination for those wishing to enjoy in Patong’s vibrant atmosphere while also relaxing in a tranquil haven. Guests can also explore Patong Beach and its myriad of activities just steps from their room. The resort offers several dining options for guests, including a Thai – Indian themed all-day dining Restaurant, a Pool Bar, and James & Joyce – a lively Irish Pub.

Trent Fraser, CEO of Choice Hotels Asia-Pacific said the groups expansion into Thailand was an exciting step for the franchise group. “We are delighted to bring this resort destination into the group and offer a trusted, quality brand experience in the popular Patong Beach destination,” said Mr. Fraser.

“Thailand and south-east Asia are popular destinations for Australian holiday makers and as international travel returns, we are proud to be able to offer a Choice Hotels brand option in this market,” he said.

“We have found guests are seeking extra support and security during these uncertain times and enjoy the familiarity of recognised brands like Quality Resort and Spa Patong Beach. With over 7000 properties globally, our guests can feel at home as they return to international travel,” he added.

Mr Amardeep Singh Khanijow, owner of Quality Resort and Spa Patong Beach Phuket said he is thrilled to be welcoming guests to the revitalised property, and back to Phuket. “”I remember as a child fighting my way through the jungles of Patong Hill to get to Patong Beach. I travelled early in my career and, having started one of my earliest businesses in Patong, this area has always held my imagination,” said Mr Khanijow.

“I have taken the time during the pandemic to consider what guests coming back to Phuket will want in a post-COVID era and our alliance with an international hotel chain like Choice Hotels will position us perfectly to serve our guests as tourism returns. I can’t wait to share my pride and vision as Phuket welcomes visitors.”

Mr Jerry Xu, CEO of La Vie Hotels and Resorts said: “As a master licensee of Choice Hotels in the region, La Vie Hotels & Resorts plans to grow the Choice Hotels portfolio in select markets throughout Asia-Pac over the next several years, and Quality Resort and Spa Patong Beach Phuket will set the standard for many more to come,” said Mr Xu.

“We are thrilled to be opening this hotel, right in the heart of Patong Beach and we’re confident that as international tourism returns, travellers will be drawn to the property, not only for its location and its facilities, but because they have the peace of mind, knowing they have an internationally recognised hotel chain helping to ensure that safety and hygiene protocols are held to the highest standard.”

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