1 Hotel West Hollywood and Toronto join Virtuoso - Insights
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1 Hotel West Hollywood and Toronto join Virtuoso

1 Hotel West Hollywood and Toronto Virtuoso1 Hotel West Hollywood and the newly opened 1 Hotel Toronto have been accepted into Virtuoso’s exclusive portfolio of luxury travel partners, comprising more than 2,000 preferred suppliers in 100 countries.

Additionally, the soon-to-open flagship property 1 Hotel Hanalei Bay has been accepted as a Virtuoso Preview Hotel. According to Milton Sgarbi, VP of Operations, 1 Hotel South Beach, inclusion in Virtuoso presents new sales and marketing opportunities to the network’s luxury travel advisors and their highly desirable clientele. Virtuoso agencies worldwide sell an average of (U.S.) $25–$30 billion annually, making the network the most significant player in luxury travel.

“Virtuoso’s acceptance process is incredibly selective, so becoming a preferred partner is a true honor,” said Sgarbi. “The reputation Virtuoso member agencies have for outstanding dedication to their clients is a perfect fit with our own bespoke approach to service. Some of our other properties, including Baccarat Hotel New York, 1 Hotel South Beach and 1 Hotel Brooklyn Bridge, are also a part of this renowned network, and we to look forward to continuing to offer Virtuoso advisors and their clients the special amenities, values and experiences that surpass their expectations.”

1 Hotel West Hollywood and the newly opened 1 Hotel Toronto join Virtuoso’s collection of the finest luxury hotels, resorts, cruise lines, airlines, tour operators and other travel entities worldwide. These partners, which specialize in world-class client service and experiences, provide superior offerings, rare opportunities and exceptional value for Virtuoso clients. These prestigious providers are able to market to Virtuoso clients via network vehicles and to Virtuoso agencies through multiple communications channels and events, including Virtuoso Travel Week, luxury travel’s largest worldwide gathering. The properties’ acceptance into Virtuoso gives them direct relationships with the world’s leading leisure travel agencies in North and Latin America, the Caribbean, Europe, Asia-Pacific, Africa and the Middle East.

Nestled at the base of the Hollywood Hills, with sweeping views from downtown to Santa Monica, 1 Hotel West Hollywood opened in July 2019. The 286-room property underwent an extensive, property-wide transformation, which included the addition of the lobby restaurant, 1 Kitchen by Chris Crary and Juniper Tree lounge, as well as rooftop bar Harriet’s, in partnership with The h.wood Group. Central to the DNA of 1 Hotels, the hotel’s wellness offerings include The Field House in partnership with Devon Levesque and FaceGym, a facial workout to enhance the guest experience. Drawing inspiration from the land, sea and abundant sunshine of Southern California, 1 Hotel West Hollywood’s conscious design features floor-to-ceiling windows, native greenery, earthy color palettes, reclaimed materials and more — all signatures of 1 Hotels’ commitment to environmentally responsible hospitality and best-in-class sustainable architecture. 1 Hotel West Hollywood is LEED Certified SILVER and achieved an Energy Star score of 95, making it one of the most energy-efficient hotels in Los Angeles.

1 Hotel Toronto is Canada’s first mission-driven hotel that celebrates the beauty of Toronto’s natural environment and offers an urban oasis in the heart of the city. Steps away from the city’s bustling entertainment district and iconic landmarks, 1 Hotel Toronto is located at 550 Wellington Street West and features 112 guestrooms and suites. The property’s biophilic design was done in collaboration with award-winning architecture and design firm, Rockwell Group, to reflect the city’s natural beauty. The property’s design balances refined elements with a comfortably curated atmosphere, inspired by the creativity and craftsmanship of local artists, builders, chefs, and the surrounding community. 1 Hotel Toronto offers four dining concepts, each with its distinct culinary offerings and experiences. While each location has its own atmosphere, they all share the same approach to celebrating fresh Ontario-grown ingredients and sustainable practices.

About Virtuoso

Virtuoso® is the leading global travel agency network specializing in luxury and experiential travel. This by-invitation-only organization comprises over 1,100 travel agency locations in 50 countries throughout North America, Latin America, the Caribbean, Europe, Asia-Pacific, Africa and the Middle East. Drawing upon its preferred relationships with more than 2,000 of the world’s best hotels and resorts, cruise lines, airlines, tour companies and premier destinations, the network provides its upscale clientele with exclusive amenities, rare experiences and privileged access. Normalized annual sales of (U.S.) $25–$30 billion make Virtuoso a powerhouse in the luxury travel industry. For more information, visit www.virtuoso.com.

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