Montage Hotels extends exclusive Cadillac partnership - Insights

Montage Hotels extends exclusive Cadillac partnership


Montage Hotels CadillacMontage International announces the extension of its exclusive automotive partnership with Cadillac and the automotive brand’s parent company, General Motors.

Building on the success of a program originally launched in 2017, the partnership offers guests of Montage Hotels & Resorts and Pendry Hotels & Resortsthroughout the U.S. complimentary, chauffeured transportation within each hotel’s immediate locale, as well as a Ride & Drive Program that puts guests in the driver’s seat to get a real feel for the newest Cadillac models to drive during their stay. Options for use during their stay include the Escalade, XT6 and CT5.

“We are thrilled to extend our partnership with Cadillac,” said Montage International President and Chief Operating Officer, Jason Herthel. “This partnership has been a great success, providing Montage and Pendry guests with the opportunity to experience the newest luxury models from the Cadillac fleet, as well as to explore our spectacular destinations in the comfort of a Cadillac.”

Renowned for boldness, style, and being the embodiment of luxury on four wheels, Cadillac offers distinctive designs and technologies to appeal to well-traveled clientele who dare to drive the world forward. The Montage International fleet will consist of more than 60 Cadillacs across all U.S. properties including the new 2021 Cadillac Escalade, XT6, and CT5 models, all in resplendent Shadow Metallic.

Guests can also reserve chauffeured Cadillac transportation through the Concierge at each hotel, who will arrange logistics for the range of local complimentary transport available. Select Montage and Pendry properties provide Ride & Drive programming, putting guests in the driver’s seat with the opportunity to experience the luxury automaker’s newest cars on the open road during their stay. Concierge teams will provide road maps and personalized driving itineraries for guests to explore the local destination during their visit.

“We are pleased to extend our strategic partnership with Montage International and to enhance the guest experience at Montage and Pendry properties as only Cadillac can,” said Cadillac Chief Marketing Officer Melissa Grady. “As participating guests will discover to their delight, there is nothing quite like reaching one’s destination in a Cadillac. By continuing this partnership, our two world-class brands are not only creating unique driving opportunities in beautiful destinations across the country, but also putting an ideal potential customer segment in the driver’s seat for our brand.”

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