W Hotels announces new artist with W Records, Fifi Rong - Insights

W Hotels announces new artist with W Records, Fifi Rong

W Hotels Worldwide announced the latest release from the iconic hotel brand’s newest music initiative, W Records.

Fifi Rong

Fifi Rong

The W brand has named Fifi Rong, the Beijing born, London-based vocalist, songwriter, and electronic music producer, to their growing roster of emerging talent highlighted as part of this global music program.

Rong dropped the first all-Mandarin single with W Records, “Farewell to Cambridge,” Rong, known for fusing Chinese elements into popular Western pop music, across an eclectic range of contemporary genres will be releasing her second exclusive track with W Records “Way Out” on November 11. Rong is the fifth W Records artist to debut with the program, joining Amber Mark, Perfume Genius, Roosevelt and Japanese Breakfast who each released exclusive tracks within the past year.

The first of the two singles, “Farewell to Cambridge” was inspired by Xu Zhimo, one of China’s foremost poets of the twentieth century who attended Cambridge. Pulling from her own experiences, her nostalgia for studying abroad and connecting with local cultures, Rong expresses herself through a haunting vocal delivery. Her unique combination of East meets West sound helps her music resonate with  Chinese and English-speaking audiences alike.

“Working with W Records has been absolutely amazing,” expressed Fifi Rong. “Recording at W Hollywood in the hotel’s W Sound Suite was wonderful. W made me feel right at home in the studio. It was fantastic to be able to write, record, and continue to create, all in one space.”

“W Records is a truly global way for us to support artists across genres. It’s exciting to work with Fifi so we can continue to introduce guests around the world to their next music obsession,” said Bruce Ryde, Vice President, Luxury Brands, and Brand Marketing Asia Pacific, Marriott International. “It’s a privilege to support artists like Fifi Rong that showcase the limitless ability of music to encourage connection. All of our artists with W Records are passionate about their work and the causes they support, including Fifi. It’s an honor to help make them heard.”

Working with Fifi Rong further illustrates the goal of the W brand’s music program – to connect a world of travelers through music. From finding exciting new talent to giving each artist space to both create and perform their work, W Records supports musicians through every step of their creative process. W Records was conceived to inspire musicians to do what they do best, get creative. W Hotels hosted Fifi Rong at W Hollywood where she recorded and produced her two singles in the W Sound Suite.

As part of this release, W Records is once again reaching beyond the music to support a cause. All W proceeds from the streaming releases of W Records tracks will be donated to Amazonas Sustainable Foundation, a charity that Fifi Rong’s related with and choose. The Amazonas Sustainable Foundation (FAS) helps to benefit 40,000 people in sixteen protected areas in the Amazon. FAS conducts education, health, and income generation actions for the Juma Reserve families (an area with more than 1.4 million acres) that help protect the forest and improve the livelihoods of the guardians of the forest.

Fifi Rong will be launching her new song with a live performance at the W Xi’an in China on November 25, 2019. Her second track, “Way Out”, will also be released soon after. It’s an exciting time for W Records’ growing list of talents, with Fifi Rong joining as the fifth W Records Artist.
Listen to these W Records Releases:
Amber Mark – “High On Your Love”
Amber Mark – “Can You Hear Me (Rework)”
Perfume Genius – “Alan (Rework)”
Perfume Genius – “Not For Me”
Roosevelt – “Falling Back”
Roosevelt – “Everywhere”
Japanese Breakfast – “Essentially”
Japanese Breakfast – “Head Over Heels”

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