Dorsett Hospitality International (DHI) announced it has entered into a strategic partnership with JegoTrip, an integrated digital travel platform developed by China Mobile International Limited (CMI), to provide one-stop travel related services such as communication, accommodation, entertainment and more, to outbound travellers. This cross-platform collaboration aims to provide travellers with unprecedented comfort and convenience, making their last-minute travels easier than ever.
One of the key projects of this collaboration between the two companies is the member-matching programme whereby JegoTrip VIP members will be offered a free membership upgrade to the next tier when they sign up for Dorsett – Your Rewards, a loyalty programme by DHI. The Dorsett – Your Rewards memberships come in four tiers – Basic, Silver, Gold and Platinum. Member benefits include room upgrade to suite, free cancellation, 50% off the room rate in birthday months, late check-out up to 4 hours, free breakfast, and more.
“In addition to the member-matching programme, we also share the same philosophy as China Mobile International. Through a multi-faceted cross-platform promotion collaboration, we are committed to providing travellers with an end-to-end travel experience from hotel accommodation to traveling, including shopping and sightseeing,” said Winnie Chiu, J.P., the President & Executive Director of DHI.
“As a strategic product of China Mobile, JegoTrip strives to seamlessly extend China Mobile’s most outstanding services overseas. JegoTrip creates a one-stop outbound service platform for travellers and the services of JegoTrip range from telecommunication to living services,” said Dr. Ji Yong, the General Manager of Platform Business of China Mobile International Ltd and the person in charge of JegoTrip.
Meanwhile, the two companies are also discussing different projects under this partnership:
- Seamless Reservation Programme: Travellers can book Dorsett Hotels directly through the JegoTrip App and manage their bookings in the app;
- O2O Service Experience: To achieve online and offline interoperability, users can simply click on the Internet to receive goods and services purchased on JegoTrip hassle-free
- Travel Product Integration: Provide users with better travel services by integrating DHI accommodation and other online travel products available on JegoTrip
- Sharing of Travel Information: DHI will produce travel programmes and share it on the JegoTrip App to let members watch for free