The Langham, London takes its location live to the world - Insights
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The Langham, London takes its location live to the world

The-Langham-London
The Langham, London – exterior

Website viewers can spend time interacting with The Langham’s wonderful Regent Street location from anywhere with a live view and engaging with the archive of images and daily time-lapse video.

“We recognise that our location is extremely important for our guests during pre-booking, stay and return. We’re just a stone’s throw from many of London’s major attractions but also in the heart of London’s shopping district”, explains Kasia Rudnik, Director of E-commerce at The Langham Hotel London. “We wanted to create a live window into our location and inspire future guests with the opportunity to experience the buzz 24 hours a day. Webcam tech has really moved on. The innovative Deckchair live cam has given us the ability to share our live view on our website to drive traffic but also provides us with a fantastic automated image and video content for all our digital channels.”

“Travellers normally begin their search by destination. Each destination has its visual triggers that provoke emotion and ultimately inspire travel”, adds Chevy Kelly, Managing Director of Deckchair. “London has iconic architecture and landmarks that are instantly recognisable. Not only that, the hustle and bustle of the famous red buses and the black cabs are just as much a part of the tapestry that makes up one of the world’s great cities. It’s fantastic to be working with The Langham to bring all those things together live, to transport people in an instant to the hotel and make a compelling story for direct booking.”

The installation is live now 24/7 and can be seen here.

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