Hilton returns to the Moroccan capital - Insights

Hilton returns to the Moroccan capital

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Rudi Jagersbacher, President, Middle East, Africa & Turkey, Hilton and Abderrahmane El Ouazzani signing the contracts

Hilton will once again be welcoming guests to the Moroccan capital city of Rabat from 2022 after a landmark deal was signed with Wessal Capital.Ê At a ceremony in Dubai, a management agreement for a 150 room Hilton Rabat to form part of the city’s Wessal Bouregreg project was confirmed.

The Wessal Bouregreg master development contains a range of high-end residential, entertainment and cultural attractions on the banks of the river Bouregreg.ÊGuests at Hilton Rabat will enjoy close proximity to a range of new state of the art facilities including a shopping mall, the Zaha Hadid designed Grand Theatre of Rabat and several new cultural components. The hotel itself will offer a range of distinct F&B outlets, an outdoor swimming pool, spa, salon and ample meeting space.

Rudi Jagersbacher, President, Middle East, Africa & Turkey, Hilton said: ÒThis hotel signals our return to Rabat which will be part of the city’s most important master project.ÊWessal Bouregreg is set to install Rabat as the cultural and entertainment centre of the region and drive significant demand for upscale international accommodation.ÊLast year we took a decision to install a permanent Development presence in North Africa, and have recently successfully opened two hotels in Tanger, with three hotels under construction in Al Houara, Taghazout Bay and Casablanca. So we have great momentum in Morocco and I expect our involvement in this project to be a catalyst for further growth.Ó

Wessal Capital CEO Abderrahmane El Ouazzani added: ÒThe signing of the management agreement with Hilton is of particular importance to Wessal Capital, being the first of a long line of future hotels that Wessal Capital is developing. The Hilton Rabat hotel will be located in the heart of the Cultural Plaza of the Wessal Bouregreg development. We have chosen Hilton for their historic experience and track record in the hospitality sector.Ó

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