Gekko Group, a subsidiary of Accor Group and a leading player in Travel Tech in Europe, announces the appointment of Adam McKnight as Director of International Growth, a newly created and strategic role reporting directly to Fabrice Perdoncini, CEO of Gekko Group.
With over fteen years of experience in the B2B travel sector, Adam McKnight is tasked with accelerating Gekko Group’s expansion into international markets, including new territories across Asia-Pacic, the United States, and South America. His mission is to broaden the reach of Gekko’s expertise, which has already seen great success in Europe. Adam’s career, marked by strategic roles at TBO/Bookabed, Hotelbeds, and A2B Transfers/Resorthoppa, brings a wealth of knowledge in online distribution, API connectivity, and technological partnerships.
As Director of International Growth, Adam will be responsible for developing and executing market penetration strategies while adapting Gekko Group’s offerings to local needs. By working closely with regional partners, he will play a key role in driving revenue growth and enhancing Gekko Group’s international reputation.
Advanced tech investments to support growth
As part of this strategic vision, Gekko Group is investing signicantly in articial intelligence, new websites, and advanced API connectivity solutions. These investments are designed to enhance Gekko’s service offerings and bolster its position as a leader in Travel Tech. With established success across its European markets, Gekko Group is well positioned to achieve this ambitious growth and expand its inuence on a global scale.
