Waldorf Astoria Beverly Hills, the five-star hotel in the heart of Beverly Hills announced the newest addition to the executive team with the recent appointment of David Martins as director of sales and marketing. In his new role, Martins is responsible for overseeing all sales and marketing initiatives at the award-winning property, along with achieving sales growth, developing new and existing markets, and driving commercial performance. Most recently, he oversaw sales and marketing at Waldorf Astoria Washington DC.
Martins has worked in hospitality around the world, from Portugal to New York, and now Beverly Hills. His relationship with Hilton dates back to 2013, when he joined the opening team as sales manager and opened Conrad Hotels & Resorts’ first resort property in Europe, Conrad Algarve in Portugal. He also held a variety of sales roles within Hilton Luxury Brands portfolio including Rome Cavalieri, A Waldorf Astoria Hotel and Waldorf Astoria Edinburgh – The Caledonian in Scotland.
From there, Martins relocated to New York City to serve as director of sales at The Ritz-Carlton New York Central Park and reposition the hotel as a new luxury landmark in New York following a complete renovation. He then served as director of sales and marketing at the St. Regis Washington DC before returning to Waldorf Astoria Hotels & Resorts in 2022 to open one of the new flagship hotels for the Waldorf Astoria brand, Waldorf Astoria Washington DC.
With the new appointment, the hotel aims to strengthen its executive commercial team. Martins will work closely with Jeffrey Petizon, who has moved to the role of Director of Revenue Management. Together, they will continue the success the hotel has seen since its opening in 2017.
