Boutique Hotel Alhambra announces the appointment of new GM

Lošinj Hotels & Villas is delighted to announce the appointment of Sara Brenner as the General Manager of the five-star Small Luxury Hotels of the WorldSara Brenner member Boutique Hotel Alhambra & The Historic Villason Lošinj Island in Croatia. 

Sara joins the Boutique Hotel Alhambra & The Historic Villas team with over a decade of experience in the hotel industry and international experience gained with the world’s leading luxury hotel companies, including Starwood Hotels & Resorts Worldwide, Marriott International Luxury Brands and Small Luxury Hotels of the World.

Sara’s career in hospitality launched in 2012 as the International Sales Manager for Sunčani Hvar Hotels on Croatia’s beautiful island of Hvar, followed by three years in the same role at Valamar Hotels & Resorts, Croatia’s leading hospitality company with properties along the Adriatic and in Austria.

Sara continued her hotel journey in Vienna as the Account Director for Hotel Imperial, a Luxury Collection Hotel, and led Small Luxury Hotels of the World member San Canzian Village & Hotel in Croatia as the Director of Sales & Marketing. From there, she spent three years as the Director of Sales at Luxury Collection Hotel Matild Palace in Budapest. Most recently, she was the Investment Hospitality Manager for Arnold Investments, a privately owned investment brokerage firm specialising in selling investment properties in Europe. Each role has been instrumental in her appointment as the General Manager of Boutique Hotel Alhambra & The Historic Villas.

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“I was intrigued by Lošinj Hotels & Villas thanks to the vision of the owners and the new management. I feel motivated to be a part of the brand’s transformation and look forward to helping position Lošinj on the map where it belongs. I am honoured to join this incredible journey and be part of a team with new power, international backgrounds and knowledge, and a bright vision to develop luxury hospitality in Croatia. I am excited to bring my knowledge, passion, and experience back home,” said Sara about her appointment.

“I will bring my extensive experience in international luxury hospitality where I have learned a great deal about processes through hotel openings to Lošinj. I want to play my part in creating a local company with passion and an international vision. I look forward to leading this team with open communication and celebrating our successes.” 

When considering the excellent service that Boutique Hotel Alhambra provides to each of its guests, Sara comments “Each guest has an expectation, ritual, and desire. We should always create a WOW effect and be a home away from home for our guests. We should always go the extra mile and deliver beyond expectations, from our service to our experiences. Lošinj welcomes well-traveled guests who have explored the world, meaning we need to show them an authentic, local experience combined with luxury and personalized service.

Lošinj is a quiet marvel in the Adriatic’s expanse, but the essence of its beauty lies not in stagnation but in constant transformation. My vision is to make sure our guests fully engage with this ever-evolving sanctuary. In a world where the travel landscape is continually shifting, our commitment is to adapt, innovate, and rise to the occasion, ensuring that the Lošinj experience remains not just relevant but extraordinary.”

Sara has strong leadership skills and excels in maintaining relationships with global hotel brands and customers. She comes to Lošinj with vast expertise in luxury hotel openings and positioning, including brand and sales strategy development. Sara’s passionate, dynamic, and goal-driven leadership will further elevate the Boutique Hotel Alhambra & The Historic Villas brand.

Tags: Boutique Hotel Alhambra, General Manager, Lošinj Hotels & Villas


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