To keep on its established trajectory for growth and profitability, President Justin Jabara promotes Heather Sanborn to corporate Director of Revenue Management effective immediately. Previously serving as regional director of revenue management, Sanborn is now responsible for overseeing the entire portfolio and assisting regional revenue managers in their day-to-day tasks.
“From the moment Heather joined Meyer Jabara Hotels she emerged as a motivated individual focused on revenue maximization,” said Jabara. “She’s a strong communicator, a genuine team player, and a natural leader with 23 years of hotel industry experience, 11 of those years dedicated to financial planning, budgeting, forecasting, and decision support for all critical functions of the business. Heather’s revenue-management experience spans both management company and property level operations, and her command of technology tools enables her to develop strategies to maximize yield and measure performance. This promotion to corporate director of revenue management is well deserved, as she has become a vital part of our financial management team.”
Before joining Meyer Jabara Hotels, Sanborn served as senior regional revenue manager for Chartwell Hospitality, a post she held for more than a decade. She also worked as director of revenue management at Embassy Suites Nashville Vanderbilt; director of reservations for the Mandarin Oriental Washington, D.C.; and both assistant operations manager and reservations manager for Lowes Hotels in Nashville and Washington D.C. respectively. Sanborn is a Certified Revenue Management Expert (CRME).
“Before joining MJ in October of 2022, I did some sleuthing and heard nothing but positive feedback on the company from every single person I spoke to – including competitors,” Sanborn said. “That was extremely impressive. Intrigued, I dug deep to learn more. I found that people jump at the chance to work for Meyer Jabara Hotels because they invest in their people and in technology to support their associates, guests and owners. With the right tools in place, MJs revenue managers have access to the data they need to develop insightful financial strategies. We can then take actionable data and translate it into day-to-day life, seeing more clearly what is happening at each hotel to better prepare for the future.
“The sky is the limit for MJ’s revenue goals,” she said. “2022 was the company’s strongest financial year in history. We not only beat budgeted portfolio revenue and house profit last year, but RevPAR grew across the entire portfolio with significant gains in A.D.R. Even more exciting, we have not hit the revenue ceiling as our projections show 2023 and 2024 to be even better years with consumers eager to travel again. Like them, I cannot wait to get out and visit our hotels, see their markets, understand their daily challenges, and look at their operations through a different lens. My No. 1 goal is to look at the data and determine quickly what I can do to help each person and property succeed.”