Auberge Resorts Collection announced the promotion and appointment of two key team members as it plans for strategic growth in Mexico. Lauren Carr Morado, who has been with the Auberge Resorts Collection family since 2018, has been promoted to Senior Area Director of Sales & Marketing, Latin America. With over 16 years of hospitality experience, the brand welcomes Laurie Guidry as Area Director of Sales, Mexico.
Carr Morado and Guidry will play essential roles in the 2022 openings of the brand’s two newest resorts in Mexico, Etéreo in Riviera Maya and Susurros del Corazón in Punta de Mita, while elevating the continued success of the brand’s presence in Los Cabos with award-winning properties Esperanza and Chileno Bay Resorts & Residences. In their new positions, Carr Morado will build off her tremendous results in Los Cabos by setting up Etéreo and Susurros del Corazón for long-term success in advance of and upon opening, and Guidry will strategically manage the sales team and bookings to ensure an elevated guest experience that highlights the unique offerings of each location.
“We’re thrilled to promote Lauren within the brand while having Laurie join the Auberge Resorts Collection family,” said Roger Ponce, General Manager, Chileno Bay Resort and Regional Vice President, Chileno Bay Resort & Residences, Auberge Resorts Collection. “The duo and their dynamic sales and marketing teams are guaranteed to bring innovative results to our properties in Latin America, one of our fastest-growing regions.”
Carr Morado’s promotion stems from her success within the brand during the past three years. She has built strong teams at both Los Cabos properties, which have seen immense success under her supervision. In this new position, she will lead all sales and marketing efforts for Auberge Resorts Collection’s continued growth in the Latin American region. Before joining the brand, she spent six years as Director of Sales and Marketing at Rosewood Las Ventanas al Paraiso in Los Cabos and five years with Fairmont Hotels & Resorts in leadership positions in Washington, D.C., and Newport Beach, Calif. Carr Morado started her career with Marriott in Boston, New York City, and Washington, D.C.
“Growing the Auberge Resorts Collection brand in the Latin America region is an exciting challenge,” Carr Morado said. “I am proud to lead the Esperanza and Chileno Bay teams while looking ahead to Etéreo and Susurros del Corazón, two of the most luxurious and one-of-kind properties in their destinations, as we welcome guests to both in the coming months.”
Carr Morado lives with her husband and two young girls in Huntington Beach, CA. She has a spirited can-do attitude and is always up for a good challenge.
A native to Louisiana, Guidry joins the brand from The J Collection in New Orleans, where she drove the success of the sales and marketing team with a specialty in financial operations, leadership, and consistent brand messaging to secure bookings and ensure meaningful guest experiences. Prior to settling down in her hometown, she spent six years in California polishing her broad skill set at Fairmont Hotel & Resorts, eventually departing as Director of Group Sales. Guidry will utilize her experience, managing 17 luxury properties and overseeing two openings, by spearheading sales from the Southeastern and Southern U.S. target guest markets for all Mexico resorts. She brings an infectious energy to her work, one which is rooted in her deep passion for hospitality, travel and culinary.
“I am thrilled to be joining an acclaimed collection that is a leader of innovation in the hospitality space,” said Guidry. “My vision is to not only drive sales and increase revenue but also to inspire travel to these destinations for their distinct guest experiences and unrivaled hospitality.”
Guidry is based in New Orleans with her tight-knit family. In her downtime, she enjoys the expansive culinary delights and rich culture of the city and also volunteers for safe housing nonprofit, Hotel Hope. Guidry holds a Bachelor of Science in Hospitality Management from the University of South Carolina, Columbia as well as industry awards from Where Magazine and Interstate Hotels & Resorts.