Ilona Yim joins Wharf Hotels with more than 15 years’ of experience in the luxury hospitality industry. She will continue to concentrate her practice in building the group’s corporate reputation and enhancing brand awareness of the hotel portfolio at a global level.
Additionally, her other key focus encompasses fostering storytelling through the hotels, brand initiatives, and other programmes using today’s most relevant platforms. Formerly at Shangri-La International Hotel Management Limited, Ilona was Director of Public Relations and later Assistant Vice President, Corporate Communications. She played an active part in overseeing the communication efforts of more than 100 hotels across four continents, guiding over 25 hotel openings and launching regional and global experiential campaigns.