Auberge Resorts Collection, a portfolio of award-winning hotels, resorts and residences, announced that Christina Deeny will join the acclaimed hospitality company as Vice President of Global Sales and Marketing.
In her new role, Deeny will lead the brand’s global leisure travel industry sales and marketing strategy and guide the team in growing its European presence.
“We are thrilled to welcome Christina to the growing Auberge Resorts Collection family,” said Mike Minchin, Chief Marketing Officer, Auberge Resorts Collection. “Her global expertise and comprehensive leadership abilities will prove invaluable as we aim to become the best-loved hotel company within the travel advisor community and continue to build our portfolio of one-of-a-kind hotels and resorts.”
Deeny brings more than 25 years of international hospitality experience including sales and marketing leadership roles with luxury hospitality brands, such as Aman, Belmond and Mandarin Oriental. Most recently, she worked at The Octave Institute, a center headquartered in China for research, mindful learning, and holistic wellness, where she led the restructuring of the global sales, marketing, communications and revenue management capabilities to achieve the company’s business objectives.
“Auberge Resorts Collection is a brand I have long admired, and it is with great pride that I join the Auberge family,” said Deeny. “I look forward to bringing my innate understanding of the luxury hospitality market and dedication as a leader to further build international awareness and support the strategic growth of Auberge Resorts Collection.”
Deeny will be based in London where she lives with her family and enjoys downhill skiing, pilates and bicycle rides along the river Thames. She holds a hotel management degree from the Ecole Hoteliere de Lausanne and attended Cornell University’s program on Strategic Marketing.
About The Friedkin Group
The Friedkin Group is a privately-held consortium of automotive, hospitality, entertainment, sports and adventure companies. These organizations include Gulf States Toyota, GSFSGroup, US AutoLogistics, Ascent Automotive Group, Auberge Resorts Collection, AS Roma, Imperative Entertainment, 30WEST, NEON, Diamond Creek Golf Club, Congaree, and Legendary Expeditions. The Friedkin Group is led by Chairman and CEO Dan Friedkin.