Dorchester Collection has announced the appointment of senior executive Matthew Rowlette to take the leading position in Sales and Marketing for its three UK hotels – The Dorchester, 45 Park Lane in Mayfair and Coworth Park in Ascot.
Matthew Rowlette was appointed Area Director of Sales and Marketing effective from February 21, 2018. Matthew, who will report into the Regional Director and General Manager of The Dorchester, Robert Whitfield, is tasked with driving growth into the North American market.
Matthew, who originally hails from Canada, will be responsible for driving top-line revenue, marketing, sales and reservation strategies to achieve global growth. Matthew joins from the Four Seasons as Senior Director of Sales for the UK collection; which includes Four Seasons Hotel London at Park Lane, Four Seasons Hotel Hampshire and Four Seasons Hotel London at Ten Trinity Square. Matthew was fundamental in the strategic direction of sales leadership and spearheading market positioning, communications and awareness. Prior to these roles, Matthew led the sales and marketing disciplines at St. Pancras Renaissance Hotel London and The Merrion Hotel Dublin as Director of Sales.
His appointment marks a progressive chapter for the hotel group with a key hire focused on driving growth into the North American market.
