Hyatt Centric Key West Resort & Spa and Hyatt Regency Aruba Resort, Spa & Casino have announced the appointment of Brad Cirino as Director of Sales and Marketing Caribbean Resorts. Cirino brings more than 20 years of experience, including eight years in the luxury market, to his new role.
A reputable and highly organized leader with a proven track record of exceeding annual revenue goals, he will lend his expertise and passion to identifying and anticipating customer needs for the two Hyatt properties. Cirino will be responsible for implementing strategies leading to occupancy growth, increased group revenues, growth of daily rates and will provide professional guidance to teams on the ground and remotely.
No stranger to the region, Cirino began his career as Executive Meeting Manager at the Sheraton Biscayne Bay in Miami where he oversaw planning for groups. Following his tenure with Sheraton, he took on the position of Sales Manager at Wyndham Miami Beach Resort prior to becoming the Regional Sales Manager for The Ritz-Carlton Hotels, Caribbean & Mexico.
Eventually, Cirino focused his career in the Miami market as a Director of Sales leading teams for Loews Miami Beach Hotel, Thompson Miami Beach and most recently, The Confidante Miami Beach, part of the Unbound Collection by Hyatt.
In his current role, Cirino will continue to work out of Miami where he has lived for more than 20 years since graduating from the University of New Hampshire in Miami with a Bachelor of Science degree.
