Emiel Van Dijk named General Manager for Swiss™tel Al Ghurair and Swiss™tel Living Al Ghurair

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Emiel Van Dijk

Emiel brings 18 years of experience to the team, having worked in numerous divisions of hospitality across various countries. He is proud to take the role as figurehead for Swiss™tel’s first property in the UAE, featuring 428 guest rooms and suites, as well as 192 hotel apartments.

In his current position at the company’s flagship hotel located in the heart of Dubai, Van Dijk will be responsible for the overall performance, operations and strategic directions in conjunction with the in delivering exceptional results. In keeping with the Swiss™tel philosophy, Van Dijk advocates sustainable processes in order to decrease the ecological footprint of the property.

Throughout his journey with the Swiss™tel brand, which started in 2006 and a position at the Swiss™tel Berlin, Van Dijk gained essential insights across European properties, including Swiss™tel London and Zurich, where he moved up through the ranks from Director of Sales and Marketing to Director of Operations. His subsequent move to Swiss™tel The Bosphorus, Istanbul, paving the way for his current role at Swiss™tel Al Ghurair. His achievements in Istanbul have resulted in an array of prestigious accolades including the 2013 Europe Luxury Hotel Award, World SPA Awards consecutively in 2014, 2015 and 2016 as well as inclusion in the CondŽ Nast Traveller Gold Lists in 2013.

Van Dijk comments, ÒI am honoured to bring my years of experience to bear within Swiss™tel’s Dubai flagship. As a longstanding member of the Swiss™tel family, my overarching mission is to translate the central philosophy of ÔSwissness’ to guests, which is interpreted as a commitment to service, warm and generous European hospitality values and a belief in bringing a sense of well-being and vitality to guests. I am also passionate about creating and delivering internal programs that align employee skills and knowledge with our global brand standards.

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